Prepared for Reuben Bergola

We researched New Wave SMSF. Here's what we found, and what we built to help you grow:

Established authority
The official site publishes SMSF accounting and tax, financial planning and legal services under one roof
Your edge
The official site combines SMSF accounting, financial planning and legal services. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for New Wave SMSF First finished New Wave SMSF image ad Second finished New Wave SMSF image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

Read the full text · tap any row to expand
Image Ads 2 image ads
New Wave SMSF profile image
New Wave SMSF
Sponsored
New Wave combines SMSF accounting, financial planning and legal work for Australian business owners.
One team for SMSF questions ad creative
NEWWAVESMSF.COM.AU
Bring your SMSF questions to one team.
SMSF accounting, financial planning and legal work in one team.
Learn More
LikeCommentShare
New Wave SMSF profile image
New Wave SMSF
Sponsored
Start with a free SMSF Strategy Call, then see the research, proposed advice and fees before deciding whether to… See more
Know what happens after the first call ad creative
NEWWAVESMSF.COM.AU
Know what happens after your first SMSF call.
A clear next step before you decide whether to continue.
Learn More
LikeCommentShare
Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Business and SMSF together

If you own a business and have an SMSF, are they actually being planned together?

Your business affects your income, your tax position and what retirement could look like. The fund can affect those same decisions.

But plenty of business owners still have one adviser looking at the business and someone else handling the fund as an annual job.

At New Wave SMSF, the accounting, financial planning and legal work can be brought into one coordinated strategy. Commercial property, contributions, an eventual business exit and your retirement plan can all be considered as parts of the same picture.

If you'd like to talk through how your business and SMSF fit together, book a free SMSF Strategy Call with our team.

This is general information. Personal advice depends on your circumstances.

Angle 2: Commercial property in the wider plan

Thinking about buying commercial property through your SMSF?

Before you get attached to a property, it helps to look at the whole decision.

How would the purchase affect the fund's cash flow? Would borrowing be involved? How does the property fit your investment strategy and the plans you have for your business?

Those questions can involve accounting, financial advice and legal documentation, so they need to be coordinated properly.

New Wave SMSF brings those parts together. If commercial property is on your mind, book a free SMSF Strategy Call and we can discuss the questions that apply to your situation.

Whether a property or borrowing strategy is suitable depends on personal advice.

Angle 3: Business exit and retirement

If you sold your business in a few years, would your SMSF and retirement plan be ready for it?

You don't need to be selling tomorrow for that question to be worth asking.

The way you contribute to super, invest through your SMSF and prepare for retirement can all be affected by what you eventually do with the business.

That's why exit planning shouldn't sit in one folder while your SMSF sits in another.

New Wave SMSF works across accounting, financial planning and legal advice, so the business transition and retirement plan can be discussed together.

If a future exit is part of your plan, book a free SMSF Strategy Call and let's talk through where your fund fits.

This is general information. Any strategy depends on your circumstances.

Angle 4: Ongoing strategy review

Has your SMSF strategy changed as your business has changed?

Maybe the business earns differently now. Perhaps commercial property has become an option, retirement is closer, or the fund has simply been running on the same settings for years.

Getting the annual return done is important, but it doesn't show whether the strategy still fits where you're heading.

New Wave SMSF can review the fund alongside your business, contributions, investments and retirement plans, then coordinate the accounting, advice and legal work that may be needed.

If it's been a while since the whole picture was reviewed, book a free SMSF Strategy Call with our team.

Personal advice depends on your situation.

Angle 5: One strategy call for the whole picture

What do we actually cover in a free SMSF Strategy Call?

We start with your business, your current SMSF position and what you want the fund to help you do over the longer term.

That might include commercial property, contributions, an eventual business exit or the move into retirement. It depends on what's happening in your life and business.

The point is to understand the full picture before jumping into a recommendation.

If you want your SMSF considered alongside your business and retirement plans, book a free SMSF Strategy Call with New Wave SMSF.

The call is an initial conversation. Personal advice comes after the proper advice process.

Long-Form Explainer Video Script 1 complete script

# Video sales letter script

## Put your SMSF, business and retirement plan into one coordinated strategy

If you own a business and have an SMSF, the fund shouldn't be planned in isolation from everything else you're building.

Your business income can affect contribution decisions. Commercial property can involve the fund, the business and legal documentation. A future business exit can change what retirement looks like.

Yet many owners still have an accountant handling the business, another adviser looking at personal investments and someone completing the SMSF work once a year. Each part may be getting attention, but nobody is looking at how the decisions affect one another.

That's the conversation New Wave SMSF was built to have.

If this sounds like the planning conversation you need, complete the short form below. Depending on your answers, you may be invited to book a free SMSF Strategy Call.

We bring SMSF accounting, financial planning and legal advice into one coordinated process for business owners. The aim is to understand your business, your current fund position and what you want the SMSF to help you do over time.

That could include reviewing an existing fund strategy, looking at contribution options, considering commercial property, preparing for a business transition or planning the move into retirement. The work depends on your circumstances, so the first step is a proper discovery conversation.

On a free SMSF Strategy Call, we'll ask about the business, the fund and your longer-term plans. You'll have a chance to explain what's changing, what you're considering and where the advice currently feels disconnected.

If there's a useful next step, the team can then research the position, explain the options and set out the scope and fees before you decide whether to proceed.

If you want your SMSF considered alongside your business and retirement plans, complete the short form below. Depending on your answers, you may be invited to book a free SMSF Strategy Call with New Wave SMSF.

This is general information only. Any personal advice or strategy depends on your circumstances and the proper advice process.

Confirmation Page Video Scripts 5 scripts
Video 1: Thanks for booking

Thanks for booking a free SMSF Strategy Call with New Wave SMSF.

On the call, we'll ask about your business, your current SMSF position and what you want the fund to help you do over time.

You don't need to prepare a formal plan. If you have a recent fund statement or a list of the decisions you're considering, keep them nearby.

We'll listen first, then explain what may deserve a closer look. If there's a useful next step, we'll talk through how the advice process works and what would happen from there.

We'll send you a few short emails before the conversation. Watch the clips below as well, so the eventual call can focus on your situation instead of covering the basics.

We look forward to speaking with you.

Video 2: Can a self-managed super fund buy commercial property?

An SMSF can hold commercial property in some circumstances, including business real property, but the rules and the wider strategy need to be considered carefully.

The fund's cash flow, investment strategy, lease arrangements, borrowing structure and legal documents may all be relevant.

Your circumstances determine the right answer, so bring the property idea and any timing questions to the strategy call.

Video 3: If you already have an accountant and adviser

That's common.

The important question is whether the people handling the business, the SMSF and your personal financial plan are working from the same picture.

New Wave SMSF can coordinate the accounting, financial planning and legal work where it's relevant, so you aren't left carrying the strategy between separate providers.

Video 4: You don't need to be close to retirement

No. A business exit, property decision or contribution strategy can affect the retirement plan well before you stop working.

Starting earlier gives you time to understand the options and decide what belongs in the plan. The advice still depends on your circumstances and objectives.

Video 5: What happens after the first call?

The first call helps us understand the situation and the questions you want answered.

If further work looks useful, the team can research the position, explain the recommended scope and outline the fees before you decide whether to proceed.

Personal advice only comes after the proper discovery and advice process.

Pre-Appointment Email Sequence 6 emails
Email 1: **Subject:** Your SMSF Strategy Call is booked


Hi,

Thanks for booking a call with New Wave SMSF.

We'll use the conversation to understand your business, your current SMSF position and what you want the fund to help you do over the longer term.

You don't need to prepare a formal plan. If you have a recent SMSF statement or a short list of the decisions on your mind, keep them nearby.

Speak soon,

New Wave SMSF

Email 2: **Subject:** A useful way to prepare for our call


Hi,

Before the call, think about what has changed since your SMSF was set up or last reviewed.

Maybe the business earns differently now. Perhaps commercial property has become an option, you're thinking about an eventual exit, or retirement is closer than it used to be.

Those changes will help us understand which questions deserve attention first.

New Wave SMSF

Email 3: **Subject:** Why we ask about the business as well as the fund


Hi,

Your SMSF doesn't operate in a vacuum.

Business income can affect contributions. A property decision may involve the fund, the business and legal documentation. An eventual business transition can affect the retirement plan.

That's why our discovery conversation covers more than the annual SMSF work. We want to understand how the decisions connect before discussing a strategy.

New Wave SMSF

Email 4: **Subject:** Your call is tomorrow


Hi,

Your SMSF Strategy Call is tomorrow.

Please have any questions you want covered nearby. If something has changed or you need to move the call, reply to this email and let us know.

New Wave SMSF

Email 5: **Subject:** A quick reminder for today


Hi,

We're looking forward to speaking with you today.

We'll start with your business, your SMSF and your longer-term plans, then work through the questions that brought you to the call.

New Wave SMSF

Email 6: **Subject:** Would you like to rebook your SMSF Strategy Call?


Hi,

We missed you on the call today.

If you'd still like to discuss how your SMSF fits with your business and retirement plans, reply to this email and we'll help you find another time.

New Wave SMSF

Broadcast Emails 5 emails
Email 1: **Subject:** Has your SMSF kept up with your business?


Hi,

An SMSF can stay compliant while the original strategy falls behind the business.

Maybe your income works differently now. Commercial property may have become a real option. Retirement could be closer, or a future business exit may finally be worth planning for.

If the fund is still running on decisions made years ago, ask whether those decisions still fit where you're heading. Annual statements can show what has happened inside the fund. They can't tell you whether the fund, business and retirement plan are pulling in the same direction.

Write down the biggest change in your business since the SMSF was last reviewed. Then note what that change could affect inside the fund. That's a useful place to begin the next strategy conversation.

If you would like to review the wider picture, book a free SMSF Strategy Call with New Wave SMSF.

New Wave SMSF

Email 2: **Subject:** Start the commercial property conversation before the property search


Hi,

It's easy to start with a listing.

A property may look right for the business. Its location works, the layout works and owning the premises sounds better than paying rent to somebody else.

Buying commercial property through an SMSF brings a wider set of questions into the decision. Your fund needs enough cash flow. Its investment strategy needs to support the asset. Borrowing may require a limited recourse structure and legal documents. Lease arrangements need to be handled correctly, and the purchase still has to fit the retirement plan.

That's why the property search shouldn't be the first conversation.

Start by asking what the property needs to do for the business, what it could change inside the fund and how long you expect the arrangement to remain useful. Those answers give the accountant, adviser and lawyer something concrete to work through together.

If commercial property is on your mind, a free SMSF Strategy Call can help you put the right questions on the table. Whether the strategy is suitable depends on personal advice.

New Wave SMSF

Email 3: **Subject:** Your business exit belongs in the retirement conversation


Hi,

You don't need a buyer at the door before you think about leaving the business.

A future sale, succession or wind-down can affect your income, the assets you hold, how you contribute to super and the retirement plan built around those decisions.

Leaving the conversation until the exit is close reduces the time available to coordinate the work. Starting earlier doesn't lock you into a sale date.

Try this question: if the business changed hands in the next few years, what would you want your SMSF and retirement plan to be ready for?

The answer may be simple, or it may reveal several connected decisions. Either way, it's useful information to bring into a strategy conversation.

New Wave SMSF

Email 4: **Subject:** Three advisers shouldn't mean three separate strategies


Hi,

Your accountant understands the business and tax position.

A financial adviser looks at super, investments and retirement.

Legal work may cover the trust deed, borrowing documents, estate planning or succession arrangements.

Each person can do good work and the business owner can still end up carrying information between them. The problem is rarely a lack of expertise. It's that one recommendation may be made without seeing how another part of the plan is changing.

Consider a commercial property purchase. Your accountant may look at the business cash flow and tax position. A financial adviser considers the fund and investment strategy. Legal counsel handles the acquisition and borrowing documents. If the three conversations don't use the same facts and objectives, the owner has to spot the gaps.

New Wave SMSF brings the accounting, financial planning and legal work into one coordinated process. The starting point is the business, the current fund position and the outcome the owner is planning for.

That joined-up conversation can also apply to contribution planning, an eventual business exit, estate questions and retirement.

If your current SMSF advice feels spread across separate providers, book a free SMSF Strategy Call and bring the connected question with you.

New Wave SMSF

Email 5: **Subject:** What to put on the table in an SMSF strategy call


Hi,

A useful first conversation gives you room to explain the business, the fund and what you're trying to do next.

That might include a property idea, contribution questions, an old investment strategy, a future exit or the move into retirement. You don't need a formal plan before the call. A recent fund statement and a short list of the decisions on your mind are enough to start.

The team can then understand what has changed, which questions connect and what may deserve proper research. If further advice looks useful, the scope and fees can be explained before you decide whether to continue.

The first call can't decide that every idea suits your circumstances. It gives the connected questions a place to be heard before a recommendation is made.

If that's the conversation you need, book a free SMSF Strategy Call with New Wave SMSF.

New Wave SMSF

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.